the inneriver waters started churning in 2009, when pranshu sailed from almost all top ad agencies like ogilvy & mather, jwt, grey, saatchi & saatchi, triton communications previously, and decided to change his direction of sailing into inneriver. today, his crew consists of senior designers from nift, nid and advertising/design agencies. the idea for inneriver struck pranshu while still with an ad agency, when a friend who wanted to enter the holy bliss of marriage made him dive into the waters and create an invite for his cocktail party. pranshu dove and went deeper to do something exciting and brought back a unique card to the boat that got both,the groom's and bride's side excited and made them interact with each other. a rather interesting invite in the form of a blind date game was created that was a great success in making the party a blast.
a few other brilliantly innovative ideas based invites followed as pranshu swam and went into depths. he soon realized that there's was no such swimmer who would explore the waters of inneriver and formed a crew to get into this full time sailing. and he hasn't looked back ever since. the crew has been sailing to create high-profile invites for personal parties and our out-of-the-box ideas have created a buzz in the corporate world.